
A slice of America
Pizza is an American staple. From a Friday night treat to character troupes in pornography, pizza has made a significant impact on American culture as we know it today. Amore takes you through the world of pizza.
graphic design
art direction
conceptual thinking
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the concept
Pizza is the pulse of American culture. It inspires fashion, it influences cuisine, it tears friendships apart. This interactive book goes into the depths of the cultural institution that is pizza. It discusses the history from when it came to America as an immigrant dish and its early mention in pop culture in Dean Martin’s iconic song That’s Amore.
It also goes through its impact on the entertainment business like the Teenage Mutant Ninja Turtles’ obsession with pizza to the development of the pizza delivery guy troupe in pornography. Amore touches upon the biggest debates pizza has brought to American culture: do you like pineapples on pizza? Is Chicago deep dish really pizza? There is no doubt that pizza has a large stake in American culture.