Play Harder. Win Bigger.

In Mike’s Harder Lemonade’s second year partnering with Fantasy Life, they brought a program that goes harder. As a sponsor of Guillotine Leagues, they brought fantasy football into the fold as an entry mechanic.

Shoppers have two ways to play: watch the action from the sideline in a simple sweepstakes with weekly prizes; and join a Guillotine League where they can play each week to stay off the chopping block for a chance to win big. With a grand prize giveaway of up to $35k, the stakes have never been higher for shoppers to play harder for the prize.