Put it on our tab

White Claw has established itself in the bar scene when it first launched in 2016. But since then, the market has been saturated with a slew of RTDs and canned cocktails; and White Claw took a backseat during the sports watching occasion.

As a hard seltzer blue blood, White Claw saw an opportunity to reward customers who chose the iconic hard seltzer during March Madness by partnering with internet personality Caleb Pressley to open up a $1 million bar tab to last throughout the madness.